Managing and Leading change Essay Example | Topics and Well Written Essays - 2000 words

Managing and Leading change - Essay Example Changes in an organization may lead to development of new rules and methods of working. In order to implement change within an organization, managers may be required to impart training so that employees can easily adapt with the factors of the external environment. Managing change is highly systematic process and requires specific on behalf of the management and the employees (Jones, 2010). Business environment is highly fast paced and for long term survival it becomes necessary that organizations adhere to changes. Technology is one of the strongest aspects that have induced changes in the way organizations operate. Technological innovations have caused organizations to utilize resource in new and innovate ways (Pettigrew, Woodman and Cameron, 2001). Adapting to technological changes increases efficiency as well as provides scope for the management to operate in new ways. Organizations are also required to change when the requirements of customers change (Fernandez and Rainey, 2006). Evolution induces changes in the needs of consumers. Changes in consumer needs create demand for new products and services. Organizations are required to perceive such developments and change so as to be able to meet the newly created demand (Tsoukas and Chia, 2002). The current case study aims to understand the issues which Capitol Academy is faced with in respect of change management. In order to increase operational efficiency and earn more revenue, Capitol Academy had adopted certain changes. However, due to lack of planning and inadequate resource allocation, the company’s operations were turned upside down causing a number of management issues. The organization was also observed to concentrate more upon the development of its professional programs, ignoring other departments where change management was not implemented properly. The mismanagement has also

Impact of Social Networking Sites Essay Example for Free

Impact of Social Networking Sites Essay Decreased productivity: * Employees would get distracted when they have access to social networking sites. This will decrease their work efficiency, hence decreasing the productivity of the company. * Even if they are using the social networking sites for promotion or advertisements (job-related work), it is impossible to justify or make sure that every second they are on the social networking site, they are doing job-related work. If we cannot justify that, we cannot justify the salaries of the employees because they are paid to work, not to facebook. * It does not do the company any good in terms of their productivity if they allow their employees to access social networking sites in workplaces, as they would not be able to track what they employees are doing (whether they are doing job-related work or not). Hence, this is not cost-efficient and it is a waste of human resource as the salaries paid to the employees are not justified. * Company Security. The social media is on the World Wide Web and it is very easy for anyone and anybody from anywhere to simply hack in or simply cause a little trouble. Say, some private projects get accidentally exposed. Information can be easily gotten from the internet, and so unwanted information leaked can also be spread like wild fire. Employees will undoubtedly end up chatting with friends on the social media sites, and may accidentally leak out info when complaining to a friend, whom they did not know was from a possible competitor of the company, for example. Schools: Insignificant educational information on the social networking site: * Although some may argue that students can learn something new through the social networking sites, but the truth is the information we get on social networking sites are not significant in terms of educational purposes. What we normally see on these sites are probably latest updates that our friends post. Hence, there is no educational information on social networking sites. If we allow them in schools, we would be diverging our attention away from the main purpose of a school: which is to educate our next generation. * Furthermore, supposing social networking sites could be used for educational purposes and it would be as effective as our current education system, there will be no need for schools or even teachers. The students can have self-directed learning using the social networking sites at home. It will be a distraction to the students: * No matter how hard we can try to deny the fact, but the fact remains that social networking sites will just become a distraction to the students in schools where they are supposed to be educated. The students would probably be distracted and start updating their status on facebook or twitter etc. This decreases the student’s ability to listen to the teacher and eventually affect one’s learning which is not justifiable as more of the schools receive funds which comes from the government and eventually the taxpayers’ money. Hence, with needed justification from the government to the taxpayers, we cannot allow social networking sites in schools to prevent more distraction. Decreased face-to-face communication: * The students would lose valuable opportunities for direct face-to-face communication if social networking sites are allowed in schools. They would be able to communicate even behind the computers; however this is not beneficial to the student’s development as they might not be able to communicate efficiently to others when they go out to work in the society. Social networking sites are not effective for teaching and learning of the syllabus: * Social networking sites cannot meet the need of the some subjects, for example Mathematics where graphs need to be drawn and social networking sites would not be able to meet this need. * Also, exams cannot be done in social networking sites as the answers of every candidate needs to be protected, hence it does not make any sense to allow social networking sites in schools because it is not suitable for the syllabus. What they say:| What we say:| WORK: Social networking sites can be used for promotion of the company’s products. It is very efficient as the audience base is very large.| Yes we agree that it will be effective advertisement for the company if social networking sites can be used, however we cannot justify that every second that the employee spend on social networking sites, it would be for promotion purposes. This is precisely why we cannot allow them in the workplaces because it decreases work efficiency and productivity which is more significant to the company compared to advertisements. Another point is, it is easier, once uploaded to media websites, for people, to vandalise and find faults with , e.g. the video used for advertisements. Editions can be made and reposted (with simple hacking) and doom the company. To go through the trouble to specially ensure high security defeats the purpose of a wide spread and open internet online.| WORK: Save cost to advertise on social networking sites, because it is free and effective for small companies.| First, no company will not have a budget for advertisements. Second, even if they don’t have budget, they cannot justify that every second that the employee spend on the social networking sites will be for promotion. Hence, they might lose productivity while trying to save money on advertisements. Third, this kind of advertisement is not as effective as media advertising as people might just ignore the posts posted by the companies. (Compared to media advertising where impact on the consumers will be greater.)| WORK: Helps in efficiency and effectiveness, as speed is increased, internet gives ample information, easier to complete tasks online, and even if the person is not there in person, the same work could still be done, if not more effectively.| Half the time, as seen from results, we end up getting distracted by other news and information along the way while doing the job. At the end of the day, job is incomplete or a sloppy job as employee was distracted. Sure, employers could try to enforce certain restrictions on certain functions, or have a time limit, but it will then negate the advantages of using social media. | SCHOOL: Social networking sites could be used as convenient sources for students to discuss, brainstorm and do groupwork. Also, teachers could use them platforms for storing extra notes, and useful information, updates, and even extra notes about what to prepare for future lessons. This reduces time wastage on preparing and talking about things which can easily be read. If they need clarification but forgot to ask during class, you have SOCIAL MEDIA to the rescue! | Such benefits are common place and often discussed. But we managed before without such social media, without much difficulty, and it is not worth using social media with all the disadvantages that come with its use. Distractions, inattentiveness, the tendency for students to bicker nonsensically, e.t.c lead to excessive time wastage.In class, they have lesser tendency to waste time, as there is the presence of the teacher or even without the teacher, in person to person, they are more likely to think and try to brainstorm whatever ideas they get immediately, and can bounce off each other.if really such a need to share notes e.t.c., still social media is not the correct choice. File-sharing websites or simply creating an email update group would be far more efficient. |

Energy Drinks Market Essay Example for Free

Energy Drinks Market Essay Introduction The objectives of this report are to identify how the Energy Drink market is segmented according to demographic, geographic, psychographic and behavioral variables. The Energy Drink industry which is dominated by Red Bull and V energy drinks is worth 151 million dollars and is growing by 47% per year. Energy drinks is the fastest growing category in the soft drink market. I have chosen three different companies in this report to analysis which segments they target, Powerade, Red Bull and Coca Cola. Red Bull is the market leader in energy drinks and Coca Cola which is very good at mass marketing has fallen behind and needs to adopt new and exciting marketing techniques to appeal to the younger demographic. I have also selected three different sub-brands to explain how the product is positioned. I have chosen Powerade Energy Edge, Red Bull Sugar Free and Coca Cola’s new carbonated green tea drink Enviga. Demographic Demographic segmentation consists of certain variables such as age, gender, income, ethnic background and family life cycle. Energy drinks are targeted to the 20-34 age brackets. Energy drinks target generation y and generation x by using modern labels and exciting ads with dance music, and extreme sports. The older generations such a baby boomer would be more inclined to stick with coffee for a quick pick me up. There is more emphasis on marketing to males but lately there has been an increased interest in marketing to females by producing low calorie, low sugar energy drinks. Income of the consumer is not an important characteristic because of the low price of energy drinks. Geographic Geographic segmentation describes segmenting markets by part of the world, region of the country, market density, market size or climate. Energy drinks practice geographic segmentation by advertising higher in more fast paced, high density urban areas rather than sleep country town. This has to do with the hectic lifestyles most people live that work in high density, big cities. Another contributing factor is the higher population. Also energy drinks would geographic segment a product in countries or regions with higher temperatures because energy drinks are best drunk cold so in colder climates people would tend to purchase a hot drink such as a coffee for a caffeine induced energy burst. Psychographic Psychographic segmentation refers to market segmentation on the basis of socioeconomic status, values, attitudes and lifestyle groupings. Social class does not matter when it comes to energy drinks because any one can purchase a can from the local shop or petrol station at a reasonably cheap price. People’s interest in energy drinks is sometimes affected by their lifestyle. For example people who work long hours, work hard, don’t sleep enough will be more inclined to purchase energy drinks because of the practicality and energy buzz afterwards. And now even energy drinks are targeting people who try to live a healthy lifestyle by promoting their products as low calorie, low sugar and claim they increase your metabolism. Behavioral variables Behavioral segmentation allows companies to group customers and buyers into segments according to the benefits they seek from the product. Occasion status is when customers can be grouped according to the occasion when they get the idea to purchase an energy drink. Energy drinks are often consumed before work and any other part of the day when an individual is feeling tired, but energy drink companies are now promoting the beverage as a good pre exercise drink for an increased physical performance. Benefits sought are an effective way of identifying buyers according to the benefits they seek from energy drinks. The main benefit segments for energy drinks are, taste, economic, health and the energy burst. Some people might prefer to purchase a product that claims to give more of an energy burst then another product, even if the taste is less desirable. Some products that are produced and marketed to have fewer calories and less sugar might be purchased instead of a product that is high in sugar even though it is more expensive. Red Bull/ Powerade/ Coca Cola Red Bull Red Bull targets generation y. High School and university students trying to cope with study. Also red bull mainly targets male with its original product, On the Red bull website there is two whole sections that specialize in extreme sports and motorsports. This shows that Red bull targets males in generation Y and also in generation X. Red Bull sponsor extreme sporting events such as air racing. Also Red Bull targets segments of the population that have little time and often need a refreshing drink that gives them energy. Red Bull also caters for the health conscience individual and females by producing a low sugar energy drink. This drink which is called Red Bull sugar free comes in a light blue can that would target the female population. Red Bull also target long distance driver, this can be seen when you walk into any petrol station by the size and amount of advertising. Powerade. Powerade have four different kinds of products, they have Powerade Energy Edge, which is designed for pre-sports, Powerade Isotonic which is best for during sports or any time during the day, Powerade Recovery which is formulated for after sports because of the protein contained in the beverage. Powerade also make a powder that can be made into a Powerade sports drink after water is added. This powder targets the money conscience individual that would rather make it in bulk to save. It also targets sporting clubs and larger groups who can make a big batch for a team or group of some sort. The logo on each of the three drinks also gives the customer hints to what it’s designed for. Powerade energy has a picture of a athlete about to race, Powerade isotonic has a picture of an athlete during a race and Powerade recovery has a picture of an athlete finishing his race. Powerade mainly target generation y and generation x. The company does not target a specific gender but markets to health conscience people and athletes. This is shown by their advertising and sponsoring of sporting associations, and clubs such as the AFL, The Wallabies, and The Perth Wildcats. Powerade also sponsor world class athletes. Powerade are different from other energy drinks because they do not market so much that the consumer will get a quick burst of energy through caffeine but more of a healthier, burst of energy through high carbohydrate drinks. This is more suited to athletes rather than your average tired person. Powerade also take a much more scientific approach compared to the other energy drinks on the market by claiming to have tested their products on athletes. Coca Cola. Coca Cola is spending a lot of money on marketing a couple new energy drinks to try and break into the massive industry of energy drinks which has long been dominated by Red Bull and V. Coca Cola has emphasized on targeting the young healthy demographic. The first of its products is Mother, an all natural juice based energy drink, which claims to contain a potent Amazonian berry , acai. Another new product by Coca Cola is Enviga, this carbonated green tea beverage claims to burn calories after drinking. Coca Cola have produced two drinks to market to two different segments of the population, Mother which has been marketed to young males and Enviga which is made to appeal to young women. Mother Energy drink is positioned to target young males, an example of this is the logo on the front of the can resembles a tattoo. Products/ Sub-brands Powerade Energy Edge Powerade energy edge is specially formulated to provide fast and effective hydration for pre-sports and they claim it has been scientifically proven. The products attribute which are ingredients that contain caffeine, electrolytes, and B-vitamins position the product to appeal to athletes. It is positioned to be used whenever a person need fast and effect hydration or more predominantly before sports. Its benefits claim to be enhanced physical performance. Powerade’s main competitor Gatorade does not produce a drink specifically designed for pre-sports because of the added caffeine. Red Bull Sugar Free Red Bull Sugar Free is positioned to target young adults and largely women because of the advertised low calorie low sugar attributes of the product. The can of the sugar free variety is different from the standard Red Bull as it comes in an aqua blue can, this would suggest that the product is positioned to be more attractive to females. The benefits of this product are claimed to be increased performance, reaction and speed; improves emotional status, increased metabolism and low calories. Coca Cola’s Enviga Coca Cola’s Enviga is a carbonated green tea beverage that claims to increase your metabolism and burn calories because of the presence of green tea and caffeine. The main attributes of this product are green tea and its low calories (five per can). They claim the amount of green tea in their can is higher than most other green tea drink and they list the benefits of green tea as rich in antioxidants, support cardio-vascular health, help your body fight free radicals and helps your body burn more calories. These attributes position this product to aim at young women who want to be healthy and even the health conscience male. The usage occasions for Enviga are anytime throughout the day but they recommend having three cans a day for maximum calorie burning. The drinks come in three flavours natural green tea, berry and pomegranate, and each can has bright colours on the front which further suggests the drink is positioned for women. Reference 1. Kotler, P. , S. Adam, L. Brown, and G Armstrong. 2006. Principles of Marketing. NSW: Pearson Education Australia. 2. Red Bull. 2008. http://www. redbull. com (accessed September 1, 2008). 3. Powerade. 2008. http://www. powerade. com. au (accessed September 1, 2008). 4. Enviga. 2008. http://www. enviga. com (accessed September 1, 2008). 5. Coca Cola. 2008. http://www. coca-cola. com (accessed September 1, 2008).

A Management Report On L Oreal Marketing Essay

A Management Report On L Oreal Marketing Essay INTRODUCTION The Management report that I am presenting here reflects a complete analysis of LOreal With some very significant aspect of the companys profile including companys overview and history. Also a brief idea about its products, and their brands. No business in this planet is free from weaknesses, which actually comes within the organisation and threats that acts as the external factors as a result of the business environment where it operates. We all know that SWOT analysis is actually an important instrument or an ideal measuring parameter of any organisation to determine its present value in the competitive business environment. Moreover to plan a strategic move in order to deal with any incompetences of the business. Therefore it becomes utmost important for this report to spill the beans on the internal strengths and weaknesses of the organisation followed by the external growth opportunity, and their rivals which is a threat for the organisation. In short we have to apply SWOT analy sis in order to get a transparent and true picture of the LOreal. Which I have attempted to present in a form of an ideal Management Report, as much as possible.https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ4TW3szeY46Fr2SuHtv_VBjG8Osr6kaILjeNah8ps0bb6jm5ITgHgEdhsUJQmT9WMPGOom1lvY876eeV_OM_4qCgPZ4DX1O86zK0tUjsLiywxcZ5SjYxoo7vZ0FRNjsEMYZEBq8EOXK-U/s320/logo_l_oreal.jpg The business world today is far more dynamic than we can ever think of; hence it calls for the evaluation of all the factors of the business, be it internal or external, technical or social. All these important aspects of the business need to be evaluated at frequent intervals. Therefore the dynamic nature of the business and the requirement of this report have made it compulsory to critical analysis the decision making factors and strategic policies in the wake of the globalisation and redefined business paradigm. Nevertheless in response to the present culture the feedback of LOreal has been given an equal importance in this report. In order to determine and deal with the effectiveness of response, in terms of current business scenario. The scope of any improvement in the responses from LOreal are dealt with great care and understanding. And this area of the report forms the recommendation and suggestion part. In addition it winds-up with the conclusion of the entire Management Report as a whole. http://www.researchandmarkets.com/reportinfo.asp?report_id=334974t=dcat_id= LOREALS OVERVIEW HISTORY The name says it all; LOreal is the worlds renowned and biggest cosmetics and beauty Product Company. The company was founded by Eugene Schueller in year 1909. But now the company is controlled by the founders daughter Lilliane and in year 2009 LOreal has celebrated its 100 years of relentless service to the mass. Initially the company was registered as Societe Francaise de Teintures Inoffensives pourCheveus, in year 1909 in the days of it formation, but years later it was then named as LOreal. The company has four strong pillars of their entire business portfolio, namely Consumer Products, Luxury Products, Professional Products and Active Cosmetics. LOreal operates in some 130 countries with a complete range of 27 beauty products, in different segments of their business. To help LOreal achieve their goals and objective a dedicated strong team of 67,662 employees are engaged in the project of attaining the desired mission of LOreal. A century of expertise in the field of beauty care products is completely driven with innovation. That is reason why LOreal invests some 1/3 rd of their revenue is devoted to their RD department. LOreal holds a stake of 19.5 % in Sanofi/Synthelabo. Apart from this, a holding company Gesparal has 51% of LOreal share and the food giant from Switzerland Nestle hold the balance 49% of the Gesparal The success of LOreal stands on the strong foundation of 5 key area of expertise, Hair care, Hair colour, Skin care, Make-up and Fragrances. The revenue generated from LOreal is estimated to be more than 50% from outside of Europe. Acquiring other brands is one of the vital activities, in which LOreal is focusing to a great extent. LOreal has been a great platform for the young breeding talents through their global recruitment strategy. LOreal follows an equal opportunity program, therefore as a result of that its employee are from 110 nationalities, a classic example of cosmopolitan environment diversity Management. 97% of the LOreal factories are ISO approved. And LOreal operates 38 factories all over the world, manufacturing some 4.9 billions units in 2009. LOreal has the list following brands which includes Internal Analysis Strengths Unique vision The company was with a passion and a quest to transcending the border to make the world beautiful. The credit of outstanding success of the LOreal as a company goes without doubt to the vision of the concept of working as a team, which operates under the truly outstanding Director Lindsay Owen-Jones. Worlds prestigious Brand This French company has brought a revolution in the beauty product industry. A giant in manufacturing of some world class cosmetic for example Lancà ´me, Vichy and the brand for the mass like The body shop, Laboratories Garnier and Maybelline. The other brand includes Ralph Lauren Fragrances, Gemey Maybelline, Sanofi/Synthelabo Giorgio Armani Parfums, Soft Sheen-Carson, Galderma, and many more Strong RD Department The biggest asset or strength of the company is their relentless effort in RD department, which keeps a continuous effort toward finding new and innovative products in the field of beauty and cosmetics market. This contributes a great deal in the competitive market like beauty product industry, in not just making new customer but retaining old customer as well by offering a brand new product to their customer at frequent intervals at a global platform. Multiple product range LOreal has a strong product collection presence in the beauty product industry. Starting from hair care to skin care and from fragrances to styling products. The companys multiple product division like Consumer Products, Luxury Products, Professional Products and Active Cosmetics has made it unique in the global scenario. Dermatological Pharmaceuticals advancement The next great strength of the LOreal group is advance level of activity in the dermatological and Pharmaceuticals sectors, giving them a position of nano-technology patent holder in United States. Sound distribution channel Apart from this LOreal has a sound distribution channel and logistic department which helps a proper and smooth supply of its products, ensuring that the products are available to the maximum customers. The most expensive products and luxury items are distributed through duty-free shops and the department stores. And the hair care products are sold maximum from the hair salons. And the active cosmetics department sale their product via multiple beauty outlets and from pharmacies as well. Advance Advertisement strategy The strong advertisement strategy from LOreal puts the company miles ahead from its competitors. By understanding the requirement of the customer it succeeds it bringing to their customer the right product, through the deadly combination of marketing advertisement strategy. Weaknesses Organisational structure The company has grown enormously big, and there are various division and sub-division of the organisation, this has made the organisational sector a bit decentralised one, owing to its gigantic size. At times it becomes impossible to find out the exact division responsible for the pitfalls of the company. Low profit margin The company has got a numerous rivals, and to compete in the challenging market, the product pricing is considerably low compare to the other companies, and many times the profit does not meet the expectation of their own margin. To a great extent advertising and marketing of a high-end nature is highly a reason to a low return. Lack of control. The co-ordination and the control of LOreal is somewhat lacking due to its gigantic size. This is again observed as a negative point and as a setback. External Analysis Opportunities Infinite field The main fields of expertise of LOreal is the product of beauty care which truly provides an edge and a never ending opportunity to concentrate and keep developing and specialising in the various aspect of beauty care like hair colouring styling, skin care cosmetics and fragrances as well. Brand image The name of LOreal is more than enough for its consumers, because its been a leading brand in the fields of beauty for ages. The brand name itself gives LOreal a great opportunity to develop its business abundantly. Patent Rights Another great advantage is the chunk of their market share in this particular industry in which they operate. It gives them advantage to have the world class brands and various patent registered in their names. This gives them an edge over their rivals because the customer cannot get the same cosmetics in other brands. Threats Growing Competition The field of beauty product industry is vast; therefore everyday a new organisation is born. This raises the bar of growing competition for LOreal Economic turmoil The economics downturn is been witnessed very often in many countries for example USA, and Britain, this could possible be a great threat to the business opportunity and profit margin of LOreal. Many of the LOreal products are in the top line, which the basic customer will find it expensive especially in the times of credit crunch and recession. http://loreal.exteen.com/20080805/swot-analysis-l-oreal http://www.oppapers.com/essays/Loreal-Swot/149358 The impact of globalisation on LOreal Global expansion is at the heart of LOreal growth strategy. This French cosmetics and toiletries giant have experienced unmatched growth and success in the sector with an unparallel global expansion into new beauty-product markets. And these plans are executed under the sharp and judicious direction of Owen Jones, the chairman of the company. The business goes global because of its strategic vision, some 16 years back LOreal used to pocket 75% of the revenue from the sales of Europe, major from France, but by 2004, a total of 85% of its revenue generated, were outside France, we can cite this as a classic example of ideal globalisation. LOreal is a real global leader in every segment of its industry. Globalisation means inviting tougher rivalry with the international player at a global level. Therefore it has to be backed up with a mastermind global strategy that will give a cutting edge at a worldwide level, and a brand image of the organisation. But in order to internationalise, a business has to initiate lot of innovative and latest business tactics, at regular intervals for instance global entry strategy, proper marketing mix, standardisation, or adaptation of international policy and procedure etc. Let us analyse the global strategy that has put LOreal miles ahead of its rivals in the beauty industry. From the research and findings I have realize certain strategic decision making and policies formation of LOreal which can be said as the influence of globalisation. Acquisition strategy. To dream LOreal beyond the French borders is the milestone, as told to the fortune audience, and was considered to be his smartest move as CEO. As he told the Fortune audience, The defining moment for me was when I decided LOreal must become a world company and not just a French one. (Chairman LOreal) In the battle to reign global beauty market, LOreal has developed a winning formula, Consolidation which is considered as a lethal weapon to support their competitive strategy. The mastermind strategy of Owen Jones to buy local cosmetic brands, give it a facelift, and sell it in the international market has helped LOreal to gain a good market share in the beauty industry. Lets take a brief look at all the acquisition of LOreal. Maybelline LOreal makes a risky investment of $758 millions to acquire Maybelline in 1996, it head quarters were shifted to New York. The product line like nail polish and lipstick were given a complete transformation and launched with exciting new colours. The sales figure reflects a big rise in 2003, where 56% of total sales came from outside US. In Japan it become the hottest selling beauty products amongst teens, the products like curls mascara and volume express line were in growing popularity all over. Soft-Sheen- Carson A leader in hair care industry soft sheen was acquired by the giant LOreal in year 1998, and later on it went to acquire Carson product an ethnic manufacturer in hair and skin care. The mastermind Owen then merged two companies to form soft sheen- Carson in august 1998. The potential market of hair care product was targeted by LOreal. This was a global move to cover half of total African market, and currently LOreal control 41% of South African market. Kiehl Jones went further to buy Kiehl, a small cosmetics firm exactly going in contrast with the regular LOreal brand and products. Jones find it extremely interesting that the firm is doing exceptionally good. It main emphasis is on product quality, for the rest LOreal gives a bouncing life to the product by giving it a new look and proper product placement makes it well presentable in the international market at selected European stores. And these are done without ads or promotions. Shu Uemura To get a strong foot hold in Japan, LOreal went on further to takeover Shu Uemura as a part of strategic alliance with Japanese Shu Uemura, a cosmetic company rapidly stretching its presence in China and other Asian countries. The Body Shop LOreal gave a shocking surprise by gobbling up The Body shop in year 2005, such a small port folio. But it was strategic decision for going global and increasing its brand port folio when the company decided to go for a  £ 650m purchase of the ethical beauty retailer. This has a strong presence with 2550 outlets all over UK. Indeed a very smart move by the by acquiring this port folio, LOreal has built its ethical image in the market at a global level. And to book an image that the company is going natural and minimise its carbon footprints. Others Mininurse Yue-Sai are two small organisations that were respectively bought in 2003 2004 by LOreal as a strategy of global expansion, but now are performing excellent in the local cosmetic markets. Canan a specialist in hair care was a recent acquisition from Turkey in late 2007. In the recent past LOreal has been concentrating on higher end port folio. As a result to push its salon market, three more acquisition has been witnessed, Columbia Beauty Supply, Beauty Alliance and Malys. The purchase of YSL Beautà © is a step to give weight to its Luxury division. While to earn some brownie point on the dermatology market CollaGenex was acquired as well. Looking into the market latest trends for natural beauty remedy In a hunt to increase it footprints in natural and organic arena. Sanoflore was the next deal to freeze, which will give LOreal an additional brand in its Active Cosmetic Division. Therefore Sanoflore will join its group with Dermablend, La RochePosay, Ombrelle and SkinCeu ticals. But as the competition intensify, the company is looking ahead to have more acquisition in Asia market as well and make a strong presence in the world of beauty market by the instrument of this acquisition policy and growing as well in the port folio management. And in future it will continue to seek more acquisition targets in the emerging market. http://www.scf-online.com/english/24_e/international_24_e.htm http://www.fortune.com/fortune/ceo/articles/0,15114,372136-1,00.html Strong logistics efficiency In the run to support the global recognition and other manufacturing strategies, the company has to depend on the strong logistic effiency. The availablity of the product to the end user is extremely vital to any organisation, LOreal is no exception, and therefore ensuring the product available to the outlets for everlasting satisfaction of the customer is one of the major goal of LOreal. It an has got an extremely strong distribution channel and logistic department, maintained by centrex the centre of supply chain management. LOreal partner group is developed with the supplier and the for the smooth supply of raw-material, container or packaging , equipments, point of sale or promotional items LOreal depends on its suppliers for all its plants, factories and warehousing supplies. LOreal continuous try to maximise the performance the supply chain management in order to improve time limit, imroving responsiveness etc. Centrex monitors all procurement orders and deals with it. In order to assure that the required level of service is achieved logistic department and the supply chain management has received special attention to suport the compamys strategic vision. Strength of R D LOreal has one of the most strong Research and development team in the field of beauty product development. It attract some 3400 expertise in 30 different discipline from multiple nationalities to build a strong RD team. The company have invested 625 million dollars in just dermatological research and cosmetic department, in year 2009. A total of 18 research centers worldwide and 13 evaluation centres operates to achieve the long tern growth. Some 500 scientist worked day and night to discover 5000 formulas each year. LOreal has filed 647 patent in year 2009, and 35,000 patents are active worldwide. It has amlost 1000 active allaince with leading academic research institution LOreal invest 1/3rd of its budget to the advanced research projects which is 3% of it revenue generated goes to the Research and Development department. The company owns the product development centres at New York, Paris, Dubai, Rio-de-Janeiro and shanghai. Therefore LOreal exploiting its research department qui ckly capitalise on latest consumer trends worldwide. In short the RD department has contributed to a great extent in making this company where it is today, in terms of global recognition and acceptance. Branding strategy LOreal branding strategy has given a gaint leap in support of the globalisation, and has helped to spread the business not only in Europe but worldwide. The company has a global presence over 150 countries which is possible only because it hold a very good brand image. The company follows a powerful and efficient branding strategy, which makes it possible to generate a steady flow of revenue year after year. As a result of the global branding strategy the LOreal achieved the impossible dream of becoming the largest cosmetic in the world. Whilst the global economy was in a downturn mode still the company made successful sales both in Asia and Latin America. It would not be wrong to say that the company has succeeded reaching across the French boundaries due to it brand reputation. Global portfolio management. LOreal holds some of the best names of the prestigious brands portfolios for their varied range of beauty products under one roof. Some renowned names include Lancà ´me, Maybelline, The Body Shop, Vichy Laboratories, Matrix Ralph Lauren Fragrances and so on and so forth. LOreal is very careful with brand portfolio Management like the quantum of water mixing to the moisturising cream. With the world of brands under its roof the port- folio management team has to be extremely cautious and judicious to place each brand in the right segment so that it does not affect its other brand market. This is hitting the right audience with the right product. http://finance.mapsofworld.com/brand/value/loreal.html LOreal response With respect to various challenges posed by the global business environment, LOreal has always come up with a solution, to stay ahead in the international market. Let us analyse the effectiveness of LOreal responses with regards to national and international issues of the business world. Table showing the responses to the situation LOreal response Pros Cons 1. Acquire Shu Uemura To achieve a place in Asian industry, and a bigger sales graph Fails to cater the Japanese market 2. Purchasing of Nivea Mid-segments market is filled up. Expose to Biersdorf. 3. Generate opportunity in dermatological and cosmetic field More sale and new customer Risk of losing if there is no strong market for dermo-cosmetic area. 4 Introducing new products for gaining more mileage. Increase revenue by opening up a new market for all brands. Inviting rivalry and more competition. 5. Diversify into clothes and accessories Using similar technique to gain competitive advantg. High risk in the new field and global player to deal with. 6. Form a brand new line of LOreal cosmetic stores. Brand products to be easily available Loss of capital if the stores does not work out as per planned and fail to generate increased sales figure. 7. Keep a got stock of all the products to tackle supply issues. A happy customer, not loosing sales, and retaining customers. Stock loss due to expiry date. Additional holding and shipping cost. Recommendations and suggestion The recommendation for the LOreal is that they should design more products to suit the Japanese market, and even selling the same products to Americans as the American market are more in more requirement of the ethnic Asian touch trends, by giving the products a brand new look with its latest packaging tools to make it look more authentic. A large section of American market is untouched; LOreal should plan to consider tapping those markets as well launching a similar strategy as in the African expansion. So far the South American market is largely untapped. By taking a similar approach perhaps even designing products for South American ethnicities. Since diversity management is at the heart of LOreal it should take a plunge and diversify into clothing and accessories, with the wealth of rich experience similar to the beauty product industry. A step into dermo-cosmetics lines must be beneficial in towards the progress of the company because there is a massive demand for such product which is an alternative for plastic surgery. LOreals should take advantage of its research and develop related products which will lead them ahead of their rivals. Chain stores of LOreal must be there to generate more sales and to bring confidence to their customer when they see the LOreal store rather than buying the LOreals products from other retail outlet. This in actually an untapped niche for big chain of cosmetic stores, for the LOreal products, would be ideally to fill this gap for the niche market. CONCLUSION LOreal in spite of the growing competition has become a giant in its domain. It success rest on the four pillars of their entire business portfolio, namely Consumer Products, Luxury Products, Professional Products and Active Cosmetics. And the main reason of it success are strength of RD team, effective organization structure, strong distribution channels, Brand portfolio management, Acquisitions Branding strategy. LOreal has a number of rivals like Estee Lauder is the main threat. Proctor Gamble, Unilever and Revlon in hair care segment. Avon a hardcore competitors in Russia, and Nivea control the mid segment market. LOreal need to concentrate a bit more towards Men care items, and avoid too much rivalry.

The Sorrow of War Essay -- Literary Analysis, Bao Ninh

It can be hard to fully comprehend the effects the Vietnam War had on not just the veterans, but the nation as a whole. The violent battles and acts of war became all too common during the long years of the conflict. The war warped the soldiers and civilians characters and desensitized their mentalities to the cruelty seen on the battlefield. Bao Ninh and Tim O’Brien, both veterans of the war, narrate their experiences of the war and use the loss of love as a metaphor for the detrimental effects of the years of fighting. Bao Ninh’s novel The Sorrow of War tells a very realistic and explicit story of Kien, a North Vietnamese soldier and writer, during the Vietnam War. Kien manages to survive, usually by luck, through battles and situations in which survival seems futile. When Kien’s entire platoon is killed in battle, he is one of the few to survive. This seems to be a blessing and a curse as Kien had â€Å"perhaps watched more killings and seen more corpses than any other contemporary writer† (Ninh, 89). As one can imagine, Kien is haunted daily by gruesome hallucinations and memories from the battlefield. Kien begins to write about his war experiences, which turns into an obsession. He claims it is obligated as his duty to write about the war, and yet â€Å"seems to write only to rid himself of his devils† (Ninh, 49). His motivation is to â€Å"expose the realities of war and the tear aside conventional images† (Ninh, 50). It is not just Kien whose life is destroyed by the war. Kien tells of a driver Vuong who, before the war, drank very little and was kind a timid. Vuong disappears for many months and when he returns his life has collapsed. â€Å"I’ve given up driving, fellas. Now alcohol drives me,† Voung states (Ninh, 152). Kien tou... ...hard times together and we reunited multiple times. Cross and Martha, however, were distant apart for the duration of the war. Cross’s deep love for Martha stemmed from his obsessive longing to be with her and to be loved back by her. Cross eventually concedes that Martha belongs to another world and would never love him (Obrien, 17). The two novels use love as a strong metaphor for the losses of war. Ninh often explicitly states that both Kien and every other solider would be forever warped due to the senseless cruelties witness in the long conflict. Kien’s deep love for Phuong is destroyed by the war, as is Lieutenant Cross’s love for Martha. This paralleled metaphor speaks for both sides of the war and the suffering endured by all involved. The tragic loss of love and innocence illustrates the destruction the Vietnam War had on both veterans and society.

The Renaissance Essay -- History Renaissance Europe

During the 1400s and 1500s in mainly Italy there was a major change that took place in all aspects of life. This was called the Renaissance and was a movement that helped give rebirth to culture and the arts. This movement went away from the medieval times that had forced a feudalist system on its people. The Medieval times were a dark period in European history that saw a major decline in arts and government. This declining can be attributed to a number of different reasons. One of which was the Bubonic Plague that spread throughout Europe and Asia and killed millions of its inhabitants. This was the final nail in the medieval coffin. Throughout these times the major focus for government and the arts were all religion oriented. The Black Death killed with no discrimination and took the lives of priest and thieves alike. This caused many to question their religion. After all, how could one preach that good people will be held in high regards with their lord when they can die from the same vicious disease as hookers or evil people? The Black Death was also somewhat of a cleansing for many societies. Although it was a horrible epidemic it took care of the rapid population expansion and just like a with brush clear-cut the undergrowth to allow for more growth to occur. This in fact did happen and after the Plague has resided new ideas and policies grew from it. There were now more areas that people could be skilled in and housing and work were in great need which caused and economic boom. With this prosperity allowed more time for positive thinking and this thinking lead people to go back and study their humanity and to see how they could improve themselves. The rebirth started in northern Italy and gave rise to many great improve... ...eans saw it first in action during this time. The Renaissance saw many improvements in everything from conditions of living to ideals and perception. This time was exactly that, a shift in perspective. It demonstrated how growth is good and how crisis's can turn out to be helpful in the long run although they may see tragic at the time they occur. During the Medieval period, there were two focal points to European society: feudalism and the Church; the first to govern the material world, the second to govern the spiritual world. Both feudalism and the Church were highly-structured and rigid systems, intolerant of change, and both clearly supported the proposition that the rights of the individual be lower than the rules of society. The thing that eroded the power of these institutions, and was central to the Renaissance, was the rebirth of the individual in society.

Internet Essay: Internet Censorship -- Argumentative Persuasive Topics

Internet Censorship When I was in elementary school, I thought girls could give me some dreadful disease. I stayed away from girls because they gave me "cooties". After school, I would go fishing at a nearby stream, ride my skate board, or study only if mandated by my parents. The closest I came to technology was watching the "Little Rascals" on TV. Today, computers and the Internet offers a cyberspace playground for kids. Kids stay up past their bed time playing with their computer or surfing the Internet. The Internet provides entertainment and education for millions of people worldwide. The Internet will have the most dramatic effect on mankind since the industrial revolution. Through the Internet, people can send electronic mail, exchange files, and publish through the world-wide web (WWW), materials that traditionally appeared in journals, magazines, posters, books, television, and film. Information can be searched globally and retrieved in a matter of seconds by the use of Internet "search engines". Every technological advancement of mankind ...